Real Madrid, one the most decorated teams in world football invited Sid Lee to help attract potential sponsors for their La F√°brica academy and training facilities.

To do this we created the 'Become Legacy' platform and sent a custom bespoke package with a personalized video message from the Real Madrid players and signed personalized letter from the club president to over 100 of the top world's biggest companies inviting them to Madrid to attend a game and view the facilities.
Executive Creative Directors
Jeffrey Da Silva, Tom Koukodimos
Designers
Peter Kosciolek, Barry McLynn, Alex Boland, Linus Chui

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