INFINITI

The first commercial for the Japanese luxury automobile INFINITI showed a flock of geese, rather than a car. It was a daring launch for a challenger brand, and an origin story BMD considered rich with possibility. Looking to reconnect with aspects of their Japanese heritage, they asked BMD to align INFINITI with its cultural roots and sensorial experience. I was invited by Bruce Mau Design to work on the 3D motion assets for the rebrand and help bring the new look to life.

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